Instagram Plushie Challenge

I have been teaching Instagram to my Diploma in Digital Marketing at NZIE students this week. I set them a challenge and wanted to share this challenge with you. I run an Instagram account called @garysadventures_ It's about a giraffe teddy called Gary who used to...

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SEO Trends for 2018

Search Engine Optimisation changes all the time, certainly weekly if not daily and Google are in control. I am always raving on about the importance of optimisation and how some of the old tricks are no longer valid. Whilst some of the 2016 and 2017 trends are still...

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All you need to know about choosing a domain name

I have been teaching a lot of website design students recently, it’s important website designers understand how hosting and choosing domain name works. They don’t need to understand servers and networking but they need to understand how to get their website’s online...

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GDPR Checklist

Hopefully your GDPR preparation is going well, in addition to my other GDPR blogs; "What are Google Analytics doing about GDPR?" and "What is GDPR and how will it affect my Small Business?" I have put together this checklist to help with your preparation, this is put...

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Online April Fools, all the best online fools of 2018

Each year I get very excited about Online April Fools, I'm not so interested in the traditional jokes but the online ones are brilliant. Big corporates and tech companies invest a lot of budget into promoting their April fools as part of their marketing strategy. I...

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What are Google Analytics doing about GDPR?

As part of the GDPR (General Data Protection Regulation) Google analytics are asking users to confirm to their data processing agreement. I have spent my evening agreeing to over 120 accounts, so I thought it was important to share this with you. If you have full user...

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