Each year I get very excited about Online April Fools, I’m not so interested in the traditional jokes but the online ones are brilliant. Big corporates and tech companies invest a lot of budget into promoting their April fools as part of their marketing strategy. I think it’s such a clever form of marketing and really gets peoples attention. I have been writing blogs on April fools marketing for the past 4 years (See more Google April fools here) but this years has to be one of the harder years for the marketing departments as it’s also Easter Sunday, so some have emerged early and but others are still up to standard. Here’s my selection of favourites:


Google Cloud Hummus API – Find your Hummus!

We’re extremely excited to share with you our latest Google Cloud groundbreaking technology: After enabling our customers to address senses through Speech & Vision API, we are now releasing a subset of Taste APIs started with a dish we all love – Hummus!


T-Mobile Sidekicks: The World’s First Smartshoephone

T-Mobile’s Sidekick gets a remake! Inspired by the past but stepping boldly into the future, it has revolutionary AI, headphones that double as chargers, personalized GPS guidance by John Legere, and more!


Google Bad Joke Detector

Once and for all, remove all the bad jokes from your phone with Files Go.


SodaSoak by SodaStream

Sparkling bubbles, dazzling bubbles or OHMYGOSH bubbles? You can bathe in all of them with SodaStream’s new SodaSoak. Check out the amazing new ad featuring Reza Farahan and The Mountain!


Virgin Australia Spin Class

Introducing Virgin Australia Spin Class, the world’s first in-flight cycling studio. We’ve partnered with Virgin Active to help our guests work up a sweat in the sky on long haul flights, and even earn Velocity Frequent Flyer Points for every kilometre they cycle, and enjoy exclusive change room and shower facilities to refresh before returning to their seat. Gear up to try Spin Class for yourself!


Google’s April fools game

Each year they have a game for people to play and this year it Where’s Wally (or as the US call him Waldo) last year was Pac Man.


Even the police are getting in on the jokes, much less budgets but just as funny!

Share with me any others you’ve spotted I love reading about the clever ones.