Christmas is the perfect time to show your customers how much you value them. Many companies do this by offering Christmas sales, which are very effective in the short term however there are so many other ways to reward and thank your loyal customers.
Try a Christmas countdown sale.
As mentioned before, Christmas sales are effective at increasing your customer base but why not incorporate a countdown into this. It’ll increase your customer’s sense of urgency, making them more likely to buy on impulse. Your audience will also look forward to seeing your new discounts every day, bringing regular traffic to your website.
Increase your use of images.
Images are a great way to draw the attention of your viewers and you should be using lots of them all year round. Posting beautiful or fun holiday pictures on social media, in your blog, and in your emails will put consumers in the holiday spirit, making it more likely that they will buy.
Avid pinners will no doubt head to Pinterest on the hunt for gift ideas. Take advantage of this by creating gift inspiration in the form of pin boards such as ‘Gifts for mum’ and pin images of your products directly from your website. You’ll find people repinning and spreading the word about your products in no time, bringing traffic to your website and therefore potential customers.
Give your website a festive makeover
Think about what consumers are likely to be looking for and create product categories for these sought after items. For example ‘Secret Santa Gifts’, ‘Personalised Gifts’ and ‘Gifts for Mum’. Put these categories in a prominent place on your homepage to grab buyers’ attention and this will also have SEO benefits as they are popular search terms. Once you’ve finished re-organising your website, consider how to make the home page look more festive. Add festive images and colours to draw attention to your new Christmas range.
Christmas are a great time to give your online audience a peek at the people in your company. Get everyone in the office together for a group photo at your Christmas party or ask them to share their Christmas wish lists for a blog post. Adding a personal touch to your business at this time of year makes your customers feel like family, creating a relationship that can last all year round.
Take advantage of Free Shipping Day
Free Shipping Day is an annual event that takes place on December 18 every year, and retailers large and small participate to offer free shipping, guaranteed by Christmas Eve. Use the hashtag #freeshipping to jump on the bandwagon and get some extra exposure for your brand, too.
Share useful holiday tips
The closer we get to Christmas, the more people will be searching for recipes, crafting how-tos, decorating ideas, and other practical tips to add a personal touch to their holiday season. Tap into your online audience’s interests and get them to visit your website close to Christmas by sharing holiday tips related to your business. You could start a marketing campaign on social media such as Pinterest, Twitter and Facebook or add them to your blog.
Use QR codes
These Codes can be used on leaflets, business cards and in store publicity, linking people to your website or Social networks for special seasonal offers.
Come up with your own hashtag
For example #YourCompanyNameChristmasGifts. Creating a hashtag will help bring your business network together and grow awareness of your business to a wider community. If you have limited time or content, retweet news and articles you find interesting in relation to your industry. By retweeting other companies’ news they are likely to do the same for you, helping you to build up followers ready for when you run future campaigns.
Nothing says Christmas spirit more than a donation of time or money to charity. Offering to donate a certain percentage of your profits to your company’s chosen cause can boost sales at the last minute. Not to mention the fact that you’ll all feel pretty good about yourselves, too – and be helping those in need.
Send your customers an e-card
Use mailchimp or another email marketing software to create a Christmas e-card to send to your loyal customers. It will remind them of your company make them feel valued. Animated and personalised e-cards are particularly effective.